Started in 2008 in Singapore by SOZO. With artiste concerts and many stage programmes, it is the largest Japanese Pop Culture Event in Southeast Asia. With its 2016 edition covering three countries, it saw a total of over 210,000 event attendees over the three countries (94,000 in Singapore, 62,000 in Indonesia, 55,000 in Thailand). On 22 March 2017, SOZO and Sotsu Co., Ltd– organiser of C3 events, have joined together to create “C3 AFA”.

This new event aims to become the regional Cool Japan Event of Asia by developing a B2C event representing various Japanese contents such as anime, characters, comic, game, music, novel and more. The collaboration will bring new contents to consumers who are already familiar to both the C3 and Anime Festival Asia brands.

SOZO, part of the Sony Music Entertainment (Japan) Inc group has been organising Anime Festival Asia since 2008, bringing Japanese pop culture content to South East Asia countries such as Singapore, Indonesia and Thailand. Sotsu Co. Ltd is Japanese powerhouse managing animated products such as the famed Mobile Suit Gundam series and producing animated and live-action programs.